Automotive Industry Essentials

Summary

This course is tailored for professionals who are currently working in or aspiring to enter the automotive industry, as well as individuals whose roles are directly impacted by automotive trends, technologies, and operations. It is especially relevant for those seeking to deepen their understanding of the industry’s structure, dynamics, and strategic challenges.

Target Audience

Business analysts, consultants, and project managers in the automotive sector will also find this course valuable. They require up-to-date insights into market trends, business models, and technological developments to support strategic planning, digital transformation, and process improvement initiatives.

Additionally, professionals in finance, sales, and marketing within the automotive ecosystem—especially those working in captive finance, dealerships, and national sales companies—will gain a deeper understanding of how their functions connect with broader industry goals and customer expectations.

Finally, the course serves as a useful orientation for students, career changers, and new employees who are looking to build a foundational understanding of how the automotive industry operates, its regulatory environment, and the impact of innovation, sustainability, and mobility trends shaping its future.